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The Mercedes- Benz SL-Class Had Hollywood Buzzing

From 1990 to 2002 there was hardly a car that made more appearances in the movies and in music videos than the Mercedes-Benz SL500.  This car was touted in action movies for the power and performance that would give you everything you wanted in a top end luxury car.  With a performance, prestige and engineering… Read more »

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If Your Data is Fragmented, So is Your Marketing

Data is information. It’s available in abundance. Today’s dealer has detailed monthly and even real-time reports on sales, employee accountability, provider accountability, campaigns, customer interactions and information, market studies, and on and on.

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The Heyday of Japanese Sports Cars

The 1990s was a strange decade for auto manufacturers.  The American sports cars were being laughed at as the Big Three were trying to figure out the formula for building the next best sports cars and the Europeans seemed to be in between models across the continent.  This was a decade where power was not… Read more »

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Infotainment Systems Are Awesome, But Does Everyone Think So?

Infotainment systems have been all the rage in recent months. News of the latest technological feature such as Apple’s CarPlay/Android Auto have been spiraling around the web and throughout the automotive industry. The latest gadgets are awesome. They make life easier. Do you want to talk handsfree? Although that is seemingly old technology by today’s… Read more »

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9 Generations of the Honda Accord

For nearly four decades, the Honda Accord has been a stellar representation of Japanese automotive engineering. It has been nearly flawless in its delivery of reliable, economical sedans that are made for families with the sedan but that can be sporty and agile with the coupe.

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Dealers Need Chat on their Websites. Period.

A few years ago when chat was relatively new to the automotive industry, it was rare to find a dealership’s website that had it. Today, thousands of dealers have chat on their websites, but it’s not enough. As a consumer, I can say with confidence that chat is something I look for when shopping for… Read more »

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When Will We See the Hyundai i-Oniq Interior?

At the 2012 Geneva Motor Show, Hyundai unveiled the i-Oniq concept car. It made big news back then and it’s reportedly being used as a basis for future designs… at least on the inside. The interior of this amazing concept is said to be the blueprint for the interiors of near-future cars.

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The Romance of a Heist

Why have movies with high level thieves been popular since the beginning of film making? Mostly because a film full of good guys isn’t going to bring people to the theaters, possibly because the law defending sheriffs and other law enforcement officials need and adversary or two to capture, but possibly because down inside each… Read more »