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The Toyota Mirai Starts with Success

As the first hydrogen fuel-cell vehicle offered in the US, the Mirai was not set up for success, but already has the makings of a successful launch and may be ready to be the car that takes us to a brand new version of power for the automotive industry.  The Mirai with its hydrogen fuel-cell… Read more »

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What Does the Toyota 4Runner Offer You?

The Toyota 4Runner has been a trusted name for SUVs for many years and was one of the latest models that had the body on frame underpinning verses the unibody design.  For those who like the truck-like feel from their SUV, the 4Runner certainly makes a great claim to be the favorite and this type… Read more »

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Dealers Take Aim At 3rd Party Sites

For some time now, dealers have been taking a closer look at the cost of doing business on 3rd party inventory listing sites such as AutoTrader and Cars.com. There are many other listing sites to consider as well at varying costs but that is not our issue here. The basic question has been whether to… Read more »

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If Your Data is Fragmented, So is Your Marketing

Data is information. It’s available in abundance. Today’s dealer has detailed monthly and even real-time reports on sales, employee accountability, provider accountability, campaigns, customer interactions and information, market studies, and on and on.

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Two All New Scion Models For 2016

Scion has been a big win for Toyota in previous model years. In 2016, Toyota has announced that they will launch two models: The Scion iM and Scion iA. Both are stickered with a price tag that is sure to please Scion lovers. The iM is a hatchback version of the vehicle, and the iA… Read more »

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Chevrolet Challenges Developers To Create The Next Best Thing

Chevrolet has long been an innovator and leader in the automotive industry. They are the first in the industry to introduce 4G LTE wifi hotspots in their vehicles. They have also created bold designs and comfort features to rival the competition on the playing field. Chevrolet has issued a challenge of sorts. They are challenging… Read more »

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The Heyday of Japanese Sports Cars

The 1990s was a strange decade for auto manufacturers.  The American sports cars were being laughed at as the Big Three were trying to figure out the formula for building the next best sports cars and the Europeans seemed to be in between models across the continent.  This was a decade where power was not… Read more »

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Overcoming New Software Challenges For Automotive Design

The automotive industry is growing by leaps and bounds on almost a daily basis. We hear about the latest and greatest tech gadgets on the market and in our vehicles. From Apple and Google creating tech and software in our vehicles, to push button start, we certainly have made driving a bit more comfortable these… Read more »

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Luxurious Power

Imagine you are driving along in traffic and you see a nice luxury vehicle ready to pull out into traffic ahead of you but they don’t go even though there is plenty of room.  Are they afraid?  Have they gotten a call that makes them stay put?  What is going on?  As you come up… Read more »