Dealers Take Aim At 3rd Party Sites
For some time now, dealers have been taking a closer look at the cost of doing business on 3rd party inventory listing sites such as AutoTrader and Cars.com. There are many other listing sites to […]
Tag: Vendors
If Your Data is Fragmented, So is Your Marketing
Data is information. It’s available in abundance. Today’s dealer has detailed monthly and even real-time reports on sales, employee accountability, provider accountability, campaigns, customer interactions and information, market studies, and on and on.