Over the time the Kia brand has been one that has transformed and become something that we desire to drive rather than something we have to drive. When this Korean brand first made its way to the US many of the vehicles felt and looked cheap. Thankfully, the prices were able to match that and the Kia brand began to sell like gangbusters because of the low and affordable price that meant we could live with the poor ride quality and cheap plastics as long as we knew we weren’t overpaying for something that wasn’t there.
For the past few decades, the brand has transformed itself into something that we love to drive and enjoy on the road. The Kia Optima is often regarded as one of the best looking and smoothest driving midsized sedans while other Kia models have captured our attention and let us have what we want in a vehicle. The Sportage, that was once one of the initial offerings from Kia has gone from being a clumsy teenager that felt like it hadn’t gotten used to its body to be one of the more refined and exciting offerings the brand has been able to bring to the market for us to enjoy.
While this brand has been able to transform itself, it has also begun to collect the awards that we associate with being a higher quality brand. For the second year in a row, Kia has topped the charts as the initial quality leader. This means when you buy a Kia model you’ll have a great ride and fewer issues with your vehicle during the first ninety days, when the car and the parts are broken in, than with any other brand on the market. This can give you the peace of mind to buy a new Kia and know that your vehicle will be one that you can trust and enjoy.
Other brands that made their way to the top part of this study include Genesis, Porsche, Ford, and Ram. These are the top five brands and have the fewest reported problems per 100 vehicles during the first ninety days. One of the most impressive improvements was in Ford that has improved the infotainment system to be better than ever with the new Sync3 system.
As the leader of the automotive world for initial quality, Kia is a brand that has grown up right in front of us and is bringing more quality and more of the reliability we want to the market. Whether you’re looking for a great new SUV, minivan, sedan, coupe or hatchback, you can find what you want with the Kia brand and know you’ve chosen a brand that can take care of you. Take a look at the full results of the initial quality study by J. D. Power below and see where your favorite brands finished: