Power! Performance! Hatchback?
We are seeing an evolution of auto making that gives us a variety of highly powerful cars with outstanding performance in the form of hatchbacks. Referred to as hot hatches these cars are perfect for […]
Author: Kerry Marasco
Call me old fashioned by I just got into social media recently. Yes, I'm that gal you see at the real coffee shop (aka not Starbucks) with an actual book.
From the Auto Show to the Dealership
Auto shows are a great way to learn about vehicles and what automakers are planning to bring to market, but what is even better is when you can see a concept that eventually does make […]
A few “Must Know” Items Regarding the Titan
The 2016 model year is an exciting year for the Nissan Titan and those that love this amazing truck. As a truck that entered the market nearly a decade ago with all the latest and […]
You Have to Look Closely
The discussion of testing vehicles, sometimes called mules, often lead to a lot of speculation regarding what a new vehicle will be and how it will be presented. It’s no secret that car companies love […]
What Loyalty or Fandom is Made Of
In any segment of the world a loyalty toward a particular product or group creates a feeling of desire, entitlement and inclusion into an exclusive club whether it’s real or made up. This is the […]
Either Awesome and Amazing, or Downright Rude
What happens when car companies collaborate? Most of the time when this happens there is much more to the vehicle than to the ones offered in their own lineups individually, but the vehicle becomes so […]
If Your Data is Fragmented, So is Your Marketing
Data is information. It’s available in abundance. Today’s dealer has detailed monthly and even real-time reports on sales, employee accountability, provider accountability, campaigns, customer interactions and information, market studies, and on and on.
A Tiny Jeep For Fun and Function
When you think of a Jeep model typically two model names come to mind, the Wrangler and the Grand Cherokee. Although the Wrangler has benefited from years of carrying the same form and style in […]
Overcoming New Software Challenges For Automotive Design
The automotive industry is growing by leaps and bounds on almost a daily basis. We hear about the latest and greatest tech gadgets on the market and in our vehicles. From Apple and Google creating […]
Luxury Power
Imagine you are driving along in traffic and you see a nice luxury vehicle ready to pull out into traffic ahead of you but they don’t go even though there is plenty of room. Are […]