After nearly 20 years, the end of the road is in sight for Nissan’s full-size Titan pickup truck. Come 2024, Nissan will cease production of the Titan, retiring their only remaining truck as the company shifts focus towards an electric future. For Nissan diehards, it marks the bittersweet finale for the Titan nameplate.
Read on to learn more about the future of Nissan trucks as we say goodbye to the Titan.
The Rise and Fall of the Nissan Titan
First arriving for the 2004 model year, the Nissan Titan entered a crowded field of full-size American pickups. With its rugged styling and ample power, the fresh-faced Titan quickly found fans. Sales hit an early peak in 2005 with nearly 87,000 Nissan trucks with the Titan name sold, an impressive debut in the competitive truck market.
The Titan, however, never quite gained the loyal following of trucks like the Ford F-150 or Chevy Silverado. After that first-year splash, Titan sales dropped off and languished under 20,000 units for many model years. Even a fully redesigned second-generation Titan in 2016 failed to reinvigorate interest. Last year, only around 15,000 Titans found homes: a far cry from the truck’s glory days.
Phasing Out the Titan, Nissan’s Last Remaining Truck
With the writing on the wall, Nissan eventually made the tough decision to cease Titan production in the summer of 2024. This spells the end of Nissan’s 20-year run selling full-size pickups.
The Titan’s cancellation leaves the mid-size Nissan Frontier as the automaker’s lone remaining truck. Unlike its big brother, the newly redesigned 2022 Frontier has seen sales success in the growing mid-size truck segment. For now, the Frontier appears safe as Nissan focuses their efforts on upcoming electric vehicles.
An Electric Future for Nissan
The demise of the Titan aligns with Nissan’s greater push toward electrification. As part of their Ambition 2030 plan, Nissan aims for 40% of their U.S. sales volume to come from electric vehicles by 2030.
To meet these goals, Nissan will transform their existing Titan plant in Canton, Mississippi. This facility will be retooled to produce two upcoming electric models. Nissan states these changes will happen without any job losses, as workers will be retrained to build EVs.
Beyond reconfiguring existing plants, Nissan is also constructing an all-new U.S. battery factory set to open by 2025. These substantial investments signal Nissan’s serious commitment to transitioning to electric.
Nissan Trucks and SUVs Go Electric: Exciting EV Concepts Preview the Future
Along with their Ambition 2030 announcement, Nissan unveiled several EV concept cars that offer a glimpse at future electric models. Most intriguing is the Surf-Out, a small electric pickup truck that could fill the void left by the Titan and fill out the lineup of Nissan trucks.
Nissan also showed off sporty convertible and casual crossover concepts. The Hang-Out model provides a lounge-like interior, while the Chill-Out subcompact SUV appears closest to reality as a near-future production EV.
With the end of Titan, Nissan is clearly ready to embrace electrification and the future. Their ambitious roadmap aims to deliver 15 new EVs over the next eight years. While saying farewell to the Titan truck is bittersweet, Nissan fans have an exciting electric chapter ahead.
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