Honda just pulled the curtain back on a redesigned H logo that’s heading to its next wave of electric and hybrid models starting in 2027. The change marks a big shift for a brand that’s worn the same badge since 1981, and it’s all part of Honda’s game plan to go electric without losing what makes a Honda feel like a Honda. You won’t see the new look on every model right away, but when the 0 Series EVs roll out of Ohio factories later this year, they’ll be wearing this fresh take on the iconic H.
- Honda revealed a new H-Mark logo that will debut on next-generation EVs and hybrids starting in 2027.
- The redesigned badge features a borderless, simplified design that Honda says looks like two outstretched hands.
- Production of the 0 Series EVs will begin in 2026 at Honda’s EV Hub in Ohio, with the new logo appearing on these models.
Why Honda Decided to Mess With a Classic
The H Mark design has been part of Honda’s legacy since 1963, showing up shortly after the company rolled out its first car. But the version most people recognize today hit the scene in 1981 and hasn’t changed much since. So why switch things up now?
Honda created the latest design in conjunction with the development of next-generation EVs, including the upcoming 0 Series. This goes deeper than a surface-level style update. The timing lines up with Honda’s push to build dedicated electric vehicles from the ground up, rather than converting gas-powered platforms or borrowing tech from other automakers.
According to Honda, the design represents two outstretched hands, symbolizing the company’s move toward electrification. It’s a borderless, cleaner take on the badge you’d see on anything from a 2021 Honda Civic to a CR-V. The new mark strips away the thick border and goes for something more minimal, which fits the sleek design language Honda’s been showing off with its EV concepts.
Where You’ll See the New Badge First
The new H mark is scheduled to be applied to next-generation EVs and next-generation hybrid-electric models, starting with models to be introduced to the market in 2027 and beyond. That means current Honda models like the Prologue, the returning Prelude, and the Super-One hatchback might be some of the last new vehicles to wear the old logo.
The first vehicles to sport the redesigned badge will be the 0 Series models. The 0 SUV will arrive first, hitting U.S. roads in the first half of 2026 and set to be built at the Honda EV Hub in Ohio, with the Saloon concept following in late 2026. These aren’t badge-engineered models sharing platforms with other brands. Unlike Honda’s current models, which either share the same platform as ICE vehicles or are based on GM’s Ultium platform like the Prologue, the 0 Series will be based on a dedicated EV platform and operating system.
Honda will expand the use of the new H mark to represent Honda’s automobile business as a whole, including not only automobile products but also other customer touchpoints such as dealership locations, communication initiatives, and automobile motorsports activities. So expect to see the new logo on dealership signs, racing cars, and marketing materials as Honda phases out the old design.
What Makes the 0 Series Special
The 0 Series represents Honda’s clean-sheet approach to electric vehicles. The name itself is meant to signal that Honda’s going back to zero as a starting point. These vehicles will feature steer-by-wire systems, yoke-style steering wheels, and interiors dominated by screens showing everything from digital gauges to side camera views.
Honda’s promising around 300 miles of EPA-rated range from thin lithium-ion battery packs, with both rear-wheel and all-wheel drive options available. The vehicles will also pack Level 3 autonomous driving capability, which means hands-off operation in certain conditions. That’s a step up from most driver assistance systems on the road today.
Production kicks off at Honda’s retooled EV Hub in Marysville, Ohio, which the company has been setting up specifically for electric vehicle manufacturing. The SUV hits showrooms first in early 2026, followed by the sedan later that year. Honda hasn’t released pricing yet, but some industry watchers expect a starting price around $50,000.
What This Means for Honda Fans
If you’re shopping for a Honda today, you’ll still get the familiar H badge. Current models aren’t getting retroactively updated with the new logo, and Honda hasn’t said when existing nameplates will make the switch. The phase-in will happen gradually as new models launch and older ones get replaced.
The new badge signals a bigger change. It shows that Honda’s taking electrification seriously and building vehicles designed as EVs from day one, rather than adapting existing models. For a company that’s been making internal combustion engines longer than almost anyone, that’s a big deal. Honda’s been the world’s largest motorcycle manufacturer since 1959 and produces more than 14 million internal combustion engines annually, so shifting to electric represents a massive change in direction.
The new logo might take time to grow on people. Badge redesigns always stir up opinions, and Honda fans tend to have strong feelings about the brand’s identity. But if the 0 Series vehicles deliver on their promises of space, range, and Honda’s reputation for reliability, the new H might become just as iconic as the old one.
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